Royal Canin at Expo Kucing 2022 Comes to A Purr-fect Close

Royal Canin at Expo Kucing 2022 Comes to A Purr-fect Close | From 30 September to 2 October 2022, pet lovers and cat owners flocked the MATRADE Exhibition and Convention Centre (MECC) to attend the fifth edition of Expo Kucing. Returning as a major participant in one of Malaysia’s largest pet exhibits, Royal Canin met with more than 250 cats and their owners to raise awareness of the importance of timely and proper veterinary care.

As strong believers in nurturing and leading the future of pet care to achieve their company’s Purpose: A BETTER WORLD FOR PETS through every stage of their lives, Royal Canin set up an interactive booth where cat owners could speak with vets and bring their pets to receive a general health assessment.

Marlie Joosten, Head of Retail Business for Royal Canin Malaysia, was vocal about the values Royal Canin holds in high regard to their company’s purpose: A BETTER WORLD FOR PETS through preventive care, “Just like how we humans go for regular health check-ups, we definitely should do the same for our pets!”

Pets generally only show signs of illness once it is far progressed, which is why it is important to schedule regular vet visits for our furry family members. The recommended frequency for medical check-ups is at least once a year. Veterinary clinics also have the facilities necessary to detect any illnesses which cannot be seen by the naked eye, and it can often save many pets’ health before it progresses too far. It can be paramount in maintaining our pet’s health in the long run. As every pet is different, preventive measures from vets can also be advised to each pet owner to assist them further in providing the best possible life for their pets,” continued Joosten.

To further raise awareness on the ‘Take Your Pet to The Vet’ campaign, Royal Canin invited Dr. Salehatul Khuzaimah (also known on social media as Dr. Ima), a companion animal veterinarian in the Klang Valley, to conduct a live Q&A session with the public to address their concerns from a professional vet’s standpoint. The Q&A session was carried out twice a day across the weekend, where stimulating conversations with pet owners were conducted in hopes of raising awareness about the necessary care required to improve their pets’ well-being. Interested parties can rewatch the Q&A session on Royal Canin’s Facebook page.

Subsequently, individuals who signed up as new Royal Canin Club members during the exhibition were eligible for a free mini cat feeding bowl, along with an RM60 healthcare voucher for veterinarian consultation and treatment services redeemable at participating vet clinics found via the Royal Canin Club mobile application. Existing Royal Canin Club members received 100 redemption points on top of the healthcare voucher. Across the three-day event, 2,000 pet owners registered on Royal Canin Club to redeem the RM60 healthcare voucher and 400 pet owners redeemed 100 points on the Royal Canin Club app.

Attendees also had the opportunity to win exciting prizes from Royal Canin’s claw machine and maze game. Kahoot! quizzes challenged participants to answer cat-care-related questions and test their knowledge. As a reward for winning the highest score, four lucky winners walked away with a brand-new Samsung Galaxy Tab 7 throughout the weekend.

Overall, Expo Kucing 2022 was an overwhelming success, with education on cat health care running hand-in-hand with the celebration of these cute furry creatures.

Royal Canin pledges to continue working closely with pet professionals to provide the best nutritional products for cats and dogs. The Royal Canin family can also expect similar events such as Pets World to be conducted soon, as Royal Canin actively fights for a world where animal health is never undermined.

For more information on pet healthcare and Royal Canin products, please kindly visit https://www.royalcaninmalaysia.my/.

About Royal Canin

The Royal Canin Company, the owner of the ROYAL CANIN® brand, is a division of Mars Petcare and a global leader in healthy nutrition for cats and dogs.

Founded over 50 years ago by a French veterinarian, Dr. Jean Cathary, Royal Canin’s purpose is to make A BETTER WORLD FOR PETS™ by pushing the limits of nutrition and knowledge in partnership with pet professionals and experts.

Royal Canin works closely with pet professionals, such as veterinarians, companion animal nutritionists, and breed experts, not only to design the most precise nutrition for cats and dogs but also to develop a variety of services, monitoring, and diagnostic tools to help understand and care better for them.

Its unique approach always places cats' and dogs’ nutritional requirements at the heart of the innovation process. Their age, lifestyle, size, breed, sensitivities, and activity level are studied through science and observation in order to produce diets for each pet’s specific needs. The company accelerates sustainable practices, particularly in terms of responsible sourcing, emission, and waste reduction, and the use of sustainable packaging.

Operating in more than 100 markets, Royal Canin counts approximately 8,500 associates, including over 500 veterinarians and nutritionists. It also manages 16 factories around the globe, 1 research and development center, 2 innovation centers, and 4 laboratories. Royal Canin’s nutritional products are available at pet specialty retailers and veterinary practices worldwide. To learn more about the Royal Canin company, visit www.royalcanin.com/my.